The different pilot experiences are structured into three groups, each identified with a theme and leading to a solution: The first group (digitalisation) will generate a solution in terms of digitisation of the agrotourism experience (demand) and improvement of business competitiveness (offer). \u2014\tNew digital technologies (mixed and augmented reality) for the creation of immersive agrotouristic experiences (CDA24). \u2014\tIntelligent data management system (Smart Data) for the improvement of the competitiveness of agrotourism companies from the improvement of customer knowledge and the subsequent segmentation of products and tourism experiences. The second group (environmental sustainability) will generate a solution of valorisation and differentiation of agrotouristic products with low environmental impact: \u2014\tCreation of tourist itineraries aimed at sustainable development and promotion of km0 agri-food products (CRTLO) and connection with environmental protection figures (products of the Biosphere Reserve, in the case of the RBOV). \u2014\tCreation of a digital product passport with information on environmental footprint, origin, quality certifications, etc. (CIM VDL). The third group (segmentation of audiences) will generate innovative experiences adapted to different audiences particularly suitable for the agrotourism sector: \u2014\tAgrotourism experiences designed for children and youth audiences of urban origin (F. \u00c1vila), including collaboration in traditional trades. \u2014\tValuation of agri-food products among hikers (CDA09), both in destination (Ari\u00e8ge) and origin (concept store in Toulouse). \u2014\tDesign of agrotourism circuits for urban family audiences (SODEBUR), including intangible heritage associated with traditional rural life. The project therefore plans to develop a total of three pilot actions within the framework of RCO84.<\/p>\n","protected":false},"excerpt":{"rendered":"
The different pilot experiences are structured into three groups, each identified with a theme and leading to a solution: The first group (digitalisation) will generate a solution in terms of digitisation of the agrotourism experience (demand) and improvement of business competitiveness (offer). \u2014\tNew digital technologies (mixed and augmented reality) for the creation of immersive agrotouristic experiences (CDA24). \u2014\tIntelligent data management system (Smart Data) for the improvement of the competitiveness of agrotourism companies from the improvement of customer knowledge and the subsequent segmentation of products and tourism experiences. The second group (environmental sustainability) will generate a solution of valorisation and differentiation of agrotouristic products with low environmental impact: \u2014\tCreation of tourist itineraries aimed at sustainable development and promotion of km0 agri-food products (CRTLO) and connection with environmental protection figures (products of the Biosphere Reserve, in the case of the RBOV). \u2014\tCreation of a digital product passport with information on environmental footprint, origin, quality certifications, etc. (CIM VDL). The third group (segmentation of audiences) will generate innovative experiences adapted to different audiences particularly suitable for the agrotourism sector: \u2014\tAgrotourism experiences designed for children and youth audiences of urban origin (F. \u00c1vila), including collaboration in traditional trades. \u2014\tValuation of agri-food products among hikers (CDA09), both in destination (Ari\u00e8ge) and origin (concept store in Toulouse). \u2014\tDesign of agrotourism circuits for urban family audiences (SODEBUR), including intangible heritage associated with traditional rural life. The project therefore plans to develop a total of three pilot actions within the framework of RCO84.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"convocatoria-proyecto-27":[3313],"estado-proyecto-27":[3362],"objetivo-especifico-proyecto-27":[3307],"pais-proyecto-27":[],"periodo":[3555],"prioridad-proyecto-27":[3280],"publico-objetivo":[],"region-proyecto-27":[],"tematica-proyecto-27":[],"class_list":["post-35683","piloto-proyecto-27","type-piloto-proyecto-27","status-publish","hentry","convocatoria-proyecto-27-1st-call","estado-proyecto-27-on-going","objetivo-especifico-proyecto-27-so-4-6-culture-sustainable-tourism","periodo-2021-2027-en","prioridad-proyecto-27-3-promoting-social-cohesion-and-territorial-and-demographic-balance-in-sudoe-through-social-innovation-heritage-enhancement-and-services"],"acf":[],"yoast_head":"\n