The project becomes an ambassador of the campaign launched by the European Commission to raise awareness of the importance of water in our lives and whose slogan encourages us to “See Water Differently.”
“See Water Differently” is the latest European Union’s slogan, an institution that encompasses almost 450 million inhabitants. On 29 May, during EU Green Week 2024 in Brussels, the European Commission launched the #WaterWiseEU campaign to raise awareness of the importance of water in our lives. Europe is warming twice as fast as the rest of the world, and 70% of European citizens have expressed concerns about water pollution and water scarcity. Yet nearly half feel that they are not well informed about water-related problems in their country. Understanding why Europe’s water systems are under increasing pressure, discovering how we can work together to transform the way water is managed, used and valued, educating about why we need to protect the nature and ecosystems at the heart of the water cycle, learning about the many sustainable solutions that exist to combat drought, among others, are some of the objectives of the #WaterWiseEU awareness campaign, which will run until late autumn, and encourages us to “see water differently”.
SOLLAGUA does its bit!
Water is not just a resource; it is the lifeblood of our food, economies, and ecosystems. Without water, crops wither, industries grind to a halt, and communities suffer. Global demand for freshwater is expected to outstrip supply by a worrying 40% by 2030. How can we ensure that everyone has access to it? We need to think locally and act globally to find innovative solutions that benefit everyone. Renewing irrigation systems, transforming urban infrastructure, and using accessible and comprehensive eco-innovation can reduce the risk of flooding and revitalise communities, especially those most exposed to the effects of climate change, such as the SUDOE region. Integrated water management is not just a buzzword; it is about finding win-win solutions. And SOLLAGUA wants to do its bit.