GREENTOUR addresses 3 innovation actions framed within a transregional grouping model to take advantage of the flow and exchange of information:
• includes methodologies and actions to promote the circular economy in the tourism sector on a transregional scale not previously addressed,
• includes as a scientific and methodological innovation an ecolabelling with a life cycle perspective to assess the environmental impacts caused by tourist activity in a destination, in addition to economic and social variables,
• promotes interregional cooperation in the SUDOE area between institutions and policy makers, taking into account the tourism sector present in the validation of the proposed tools and strategies.
This will be applied on a pilot basis in Lloret, Andorra, Auvergne, Cantabria, Rias Baixas and Portugal. All of them with relevant natural and cultural heritage and that will act as ambassadors of the ecolabel in SUDOE