Prioridad proyecto 27: 3 - Promoting social cohesion and territorial and demographic balance in Sudoe through social innovation, heritage enhancement and services

Joint design and definition of a pilot project for proof of the concept of dynamisation hubs and stops on the CaS Road. The pilot will be developed in 5 territories: 1 in Portugal, 3 in Spain and 1 in France, to ensure the representativeness of the Sudoe collaboration area. Dynamisation Hub: Working group to carry out, among others, the mapping of key actors, the involvement of key stakeholders, a strategic analysis, the development of methodology and work plan, the measurement of impact, the collection of lessons learned and replicability models to other territories. The stop on the Camino will be a physical and virtual place where you can taste, acquire and send typical agri-food products, artisans and creatives. It will offer cultural, tourist, environmental and leisure information in a physical and virtual way, with connections to the network, and collect evaluations of products and services. It will serve as a meeting point between the inhabitants of rural areas and visitors and users of the roads. This pilot project will be based on the collaboratively designed common strategy and will monitor its simultaneous implementation in the 5 selected territories (A3.2 and A3.3). The information obtained from this development will serve to continuously improve the final version of the common strategy and action plan.

The different pilot experiences are structured into three groups, each identified with a theme and leading to a solution: The first group (digitalisation) will generate a solution in terms of digitisation of the agrotourism experience (demand) and improvement of business competitiveness (offer). — New digital technologies (mixed and augmented reality) for the creation of immersive agrotouristic experiences (CDA24). — Intelligent data management system (Smart Data) for the improvement of the competitiveness of agrotourism companies from the improvement of customer knowledge and the subsequent segmentation of products and tourism experiences. The second group (environmental sustainability) will generate a solution of valorisation and differentiation of agrotouristic products with low environmental impact: — Creation of tourist itineraries aimed at sustainable development and promotion of km0 agri-food products (CRTLO) and connection with environmental protection figures (products of the Biosphere Reserve, in the case of the RBOV). — Creation of a digital product passport with information on environmental footprint, origin, quality certifications, etc. (CIM VDL). The third group (segmentation of audiences) will generate innovative experiences adapted to different audiences particularly suitable for the agrotourism sector: — Agrotourism experiences designed for children and youth audiences of urban origin (F. Ávila), including collaboration in traditional trades. — Valuation of agri-food products among hikers (CDA09), both in destination (Ariège) and origin (concept store in Toulouse). — Design of agrotourism circuits for urban family audiences (SODEBUR), including intangible heritage associated with traditional rural life. The project therefore plans to develop a total of three pilot actions within the framework of RCO84.

The pilot action of WG3 is the most ambitious of the three developed in the project as it focuses on the definition of effective knowledge transfer mechanisms to make the cultural heritage of mountain landscapes a lever of development for the territories. The transfer is usually located as the last stage of the patrimonialisation processes and often does not materialise, or only in a very partial and institutionalised way, which generates in the end many equipment/equity resources practically abandoned, without a real use and exploitation, that languish and deteriorate quickly because the local population and the territorial actors do not really know them or consider them as their own. This pilot action aims to respond to this problem, completely turning it around from the processes of social innovation. Cultur-MONTS is committed to working on the transfer of heritage from the beginning of the project, placing as protagonists, and active agents of change, local communities, authorities, institutions and territorial actors (especially economic actors). This is how it is intended to test the application of methods of participation, such as “the path of impact”, through the promotion of formal spaces (physical or virtual) of encounter between all the agents involved: the clusters of sociocultural innovation and sustainable development. The idea that local communities express from the beginning what is the impact they expect from the project: what would you like to see achieved with CULTUR-MONTS; and from here, together with the consortium, determine what are the results to achieve and the best tools to achieve them.

The HITTS project will develop 1 pilot experience of the Strategy developed in WG2 with different thematic focus in each country (1 in Spain, 1 in France and 1 in Portugal). All pilot actions will share common and other distinctive elements, depending on the characteristics of each territory, its potential and needs and the existence of a different national reference framework. Each territory will test common elements of the Strategy necessary to achieve the desired socio-economic development. In this regard, the common part tested by all partners will include the development of a participatory governance system (A3.1); design of an action plan translating the strategy into concrete measures (A3.2) and training for local actors (A3.3). The thematic pilot experience will be different in each territory: — Spain (PP1, PP2, PP3) – Readaptive Wealth Use Approach: promote, condition and adapt cultural and natural heritage to ensure universal access to certain identified elements or goods. — France (PP7, PP8) – Mobilisation of actors for the creation of tourist, artistic and cultural activities for the revitalisation of the cultural and natural heritage of a common protected area. — Portugal (PP5,PP6) – Readaptation of the natural heritage of the lizards and conditioning of the hiking routes in Montalegre. These actions will be very important for HITTS, as key and common elements of the strategy can be tested in real environments with their uniqueness and themes. The results obtained will serve to collect improvements to be integrated into the Strategy based on the aspects tested in the SUDOE territory.