Prioridad proyecto 27: 3 - Promoting social cohesion and territorial and demographic balance in Sudoe through social innovation, heritage enhancement and services

The strategy for the development of agrotourism in the Sudoe space includes the strategic conclusions of the implementation of the different pilot experiences planned in Agrotour, as well as the integration and systematisation of the contents produced by the knowledge device, initiated previously. As described in activity 3.2., its development will follow a participatory approach through the involvement of public and private entities that have collaborated from the beginning with the project and that are integrated into the different Advisory Forums. This involvement will be achieved through the collection of written and oral testimonies, as well as the realisation of different thematic focus groups. It will also ensure consistency with the strategies currently in force in the territories participating in Agrotour. The strategy will develop its proposal for transnational intervention in accordance with the following principles: Sustainable development in the social, economic and environmental aspects of the agrotourism sector. Taking advantage of the sector’s tractor potential for the social and economic development of the Sudoe rural areas, as well as the fight against depopulation, ageing and lack of generational renewal in the agricultural sector. Strengthening the interactions between urban and rural environments and contributing to the rebalancing of both contexts. —Valorisation of the enogastronomic heritage of the Sudoe and link to environmental and cultural capital. Improving the profitability of agricultural holdings through the diversification of income and offering value-added services. —Incorporation of digital tools for the improvement of competitiveness and redesign of agrotouristic products. Implementation of dynamic public-private collaboration structures.

The action plan for the construction of sustainable public-private partnerships will contain the operationalisation of the content of the development strategy of agrotourism in the Sudoe space. In particular, a series of models of public-private collaboration, including the transnational dimension, will be defined collectively, which will give continuity to the models tested at pilot scale during WG2. It will be based on an identification of models and sources of support that will serve to identify the resources (methodological, financial, material or collaboration-based) that can be used to provide continuity to the actions tested at pilot scale. On this basis, each partner will then work with the key public and private actors of the sector in its territory to integrate the results of the project into existing programs or structures or, eventually, in the creation of new models. In the areas in which it is efficient, the possibility will be opened to the construction of transnational public-private partnerships. The action plan resulting from these actions will contain different models of assimilation of results through public-private collaboration, which will serve as an example or reference for other territories interested in replicating the actions of the Agrotour project.

Strategy developed jointly by the CULTUR-MONTS consortium for the enhancement of heritage, material and immaterial, linked to mountain cultural landscapes and the promotion of formal spaces for cross-sectoral knowledge transfer. The strategy includes and structures the methodological proposals derived from the different pilots and articulates a proposal of syntheses and implementation (action plan) in which the necessary interconnection between the WGs is explained to achieve a comprehensive valorisation of the heritage and its use as a basis for processes of social innovation and territorial development. The strategy will provide practical examples of implementation and development to guide public authorities and organisations that wish to adapt it in their territories.

Common strategy for innovative and sustainable socio-economic development of rural areas in the SUDOE area based on their cultural and natural heritage: Co-design of the strategy – model of rural socio-economic development based on the cultural and natural heritage of the SUDOE space. The objective is to generate territorial attractiveness, helping to establish population and attract sustainable tourism (interested in ecological, cultural, artistic and social aspects) thanks to the preservation, reuse and enhancement of heritage. The strategy will contain different elements necessary to achieve the socio-economic development of rural territories based on their heritage (training of local agents, readaptive use of heritage, generation of artistic-cultural activities, public-private partnerships as well as the construction of networks). PP4 will draft the strategy with contributions from all partners and taking into account the results of WG2 activities. In WG 3, we consider testing different elements of the Strategy. To this end, there will be a common share of all partners, including the development of a participatory governance system (A3.1); design of an action plan translating the strategy into concrete measures (A3.2) and training for local actors (A3.3). Together with this common part, a thematic pilot will be developed per country that will test one or more elements of the strategy, depending on the needs of each territory. The Strategy will be adopted by all project partners (except PP4) in the first quarter of 2026.