The construction sector, which is predominant in south-west Europe, has undergone a major crisis while the subsectors of outstanding architecture and design are beginning to acquire great economic importance in the flourishing European market of creative industries. The proposal of KrEaTive Habitat is the promoting of joint research in the application of Essential Facilitation Technologies to the architectural habitat sector. Its objective is to improve the technical features of the materials and to introduce completely new characteristics to provide added value and make them attractive for use in creative industries.
