The fruit and vegetable sector represents a key economic activity across the entire Sudoe territory, standing out for its high productivity, diversification, and specialization. Furthermore, it acts as a driving activity for sustainable development in predominantly rural areas, both in terms of job creation and business and entrepreneurship opportunities. However, market globalization, increased competition, reduced profitability, as well as labor shortages and lack of generational replacement, constitute first-order challenges that condition its viability and sustainability in the medium and long term. In this context, FRUCTHOR-IA addresses the technical, financial, and labor challenges of the fruit and vegetable sector, contributing to optimizing its competitiveness through the development of autonomous robotics solutions aimed at crop monitoring and human-robot collaborative work. These solutions allow leveraging the potential of technological innovation to foster social and territorial cohesion, ensuring the fruit and vegetable sector’s position as a fundamental pillar of a sustainable, competitive, and inclusive economic model. Through the analysis of the sector’s automation needs, pilot-scale demonstrations of autonomous robotics solutions, and their transfer to the fruit and vegetable productive fabric, FRUCTHOR-IA not only seeks to drive the sector’s digital transition but also to foster a permanent environment of open innovation, cooperation, and dialogue among the various involved actors. The applied innovation and transfer-oriented approach will also be reflected in the formulation of a strategy for the financial acceptability of robotics solutions. In this area, a model for investment financing will be designed through mutualization among compatible farm owners. In conclusion, FRUCTHOR-IA not only offers an innovative response to current challenges but also defines the path towards a more efficient, sustainable, and resilient fruit and vegetable sector in the Sudoe area.