The strategy for the development of agrotourism in the Sudoe space includes the strategic conclusions of the implementation of the different pilot experiences planned in Agrotour, as well as the integration and systematisation of the contents produced by the knowledge device, initiated previously. As described in activity 3.2., its development will follow a participatory approach through the involvement of public and private entities that have collaborated from the beginning with the project and that are integrated into the different Advisory Forums. This involvement will be achieved through the collection of written and oral testimonies, as well as the realisation of different thematic focus groups. It will also ensure consistency with the strategies currently in force in the territories participating in Agrotour. The strategy will develop its proposal for transnational intervention in accordance with the following principles: Sustainable development in the social, economic and environmental aspects of the agrotourism sector. Taking advantage of the sector’s tractor potential for the social and economic development of the Sudoe rural areas, as well as the fight against depopulation, ageing and lack of generational renewal in the agricultural sector. Strengthening the interactions between urban and rural environments and contributing to the rebalancing of both contexts. —Valorisation of the enogastronomic heritage of the Sudoe and link to environmental and cultural capital. Improving the profitability of agricultural holdings through the diversification of income and offering value-added services. —Incorporation of digital tools for the improvement of competitiveness and redesign of agrotouristic products. Implementation of dynamic public-private collaboration structures.
