VALUEPAM aims to improve the administration, planning, and assessment of the sector of aromatic and medicinal plants (plantas aromático-medicinales, PAM) and their use as a tool of economic development in natural spaces and rural areas of south-west European countries. In order to do so the project intends to carry out an exhaustive study of the sector and to establish a common methodology of the drawing up of plans for the management and the economic exploitation of these plants. So as to put the theory into practice, VALUEPAM will carry out Pilot Actions of their cultivation and marketing that will subsequently be transferred to the administrations and the companies.