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eSudoe
2021
2027

Objetivo específico proyecto 27: SO 4.6 (…) Culture /sustainable tourism

Implementation of thematic pilot experience on the GT2 Strategy in Spain, Portugal and France

The HITTS project will develop 1 pilot experience of the Strategy developed in WG2 with different thematic focus in each country (1 in Spain, 1 in France and 1 in Portugal). All pilot actions will share common and other distinctive elements, depending on the characteristics of each territory, its potential and needs and the existence of a different national reference framework. Each territory will test common elements of the Strategy necessary to achieve the desired socio-economic development. In this regard, the common part tested by all partners will include the development of a participatory governance system (A3.1); design of an action plan translating the strategy into concrete measures (A3.2) and training for local actors (A3.3). The thematic pilot experience will be different in each territory: — Spain (PP1, PP2, PP3) – Readaptive Wealth Use Approach: promote, condition and adapt cultural and natural heritage to ensure universal access to certain identified elements or goods. — France (PP7, PP8) – Mobilisation of actors for the creation of tourist, artistic and cultural activities for the revitalisation of the cultural and natural heritage of a common protected area. — Portugal (PP5,PP6) – Readaptation of the natural heritage of the lizards and conditioning of the hiking routes in Montalegre. These actions will be very important for HITTS, as key and common elements of the strategy can be tested in real environments with their uniqueness and themes. The results obtained will serve to collect improvements to be integrated into the Strategy based on the aspects tested in the SUDOE territory.

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Pilot project of the Dynamization Hub and Stop on the Road concept

Joint design and definition of a pilot project for proof of the concept of dynamisation hubs and stops on the CaS Road. The pilot will be developed in 5 territories: 1 in Portugal, 3 in Spain and 1 in France, to ensure the representativeness of the Sudoe collaboration area. Dynamisation Hub: Working group to carry out, among others, the mapping of key actors, the involvement of key stakeholders, a strategic analysis, the development of methodology and work plan, the measurement of impact, the collection of lessons learned and replicability models to other territories. The stop on the Camino will be a physical and virtual place where you can taste, acquire and send typical agri-food products, artisans and creatives. It will offer cultural, tourist, environmental and leisure information in a physical and virtual way, with connections to the network, and collect evaluations of products and services. It will serve as a meeting point between the inhabitants of rural areas and visitors and users of the roads. This pilot project will be based on the collaboratively designed common strategy and will monitor its simultaneous implementation in the 5 selected territories (A3.2 and A3.3). The information obtained from this development will serve to continuously improve the final version of the common strategy and action plan.

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Pilot experiences

The different pilot experiences are structured into three groups, each identified with a theme and leading to a solution: The first group (digitalisation) will generate a solution in terms of digitisation of the agrotourism experience (demand) and improvement of business competitiveness (offer). — New digital technologies (mixed and augmented reality) for the creation of immersive agrotouristic experiences (CDA24). — Intelligent data management system (Smart Data) for the improvement of the competitiveness of agrotourism companies from the improvement of customer knowledge and the subsequent segmentation of products and tourism experiences. The second group (environmental sustainability) will generate a solution of valorisation and differentiation of agrotouristic products with low environmental impact: — Creation of tourist itineraries aimed at sustainable development and promotion of km0 agri-food products (CRTLO) and connection with environmental protection figures (products of the Biosphere Reserve, in the case of the RBOV). — Creation of a digital product passport with information on environmental footprint, origin, quality certifications, etc. (CIM VDL). The third group (segmentation of audiences) will generate innovative experiences adapted to different audiences particularly suitable for the agrotourism sector: — Agrotourism experiences designed for children and youth audiences of urban origin (F. Ávila), including collaboration in traditional trades. — Valuation of agri-food products among hikers (CDA09), both in destination (Ariège) and origin (concept store in Toulouse). — Design of agrotourism circuits for urban family audiences (SODEBUR), including intangible heritage associated with traditional rural life. The project therefore plans to develop a total of three pilot actions within the framework of RCO84.

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Development of socio-cultural innovation and sustainable development clusters

The pilot action of WG3 is the most ambitious of the three developed in the project as it focuses on the definition of effective knowledge transfer mechanisms to make the cultural heritage of mountain landscapes a lever of development for the territories. The transfer is usually located as the last stage of the patrimonialisation processes and often does not materialise, or only in a very partial and institutionalised way, which generates in the end many equipment/equity resources practically abandoned, without a real use and exploitation, that languish and deteriorate quickly because the local population and the territorial actors do not really know them or consider them as their own. This pilot action aims to respond to this problem, completely turning it around from the processes of social innovation. Cultur-MONTS is committed to working on the transfer of heritage from the beginning of the project, placing as protagonists, and active agents of change, local communities, authorities, institutions and territorial actors (especially economic actors). This is how it is intended to test the application of methods of participation, such as “the path of impact”, through the promotion of formal spaces (physical or virtual) of encounter between all the agents involved: the clusters of sociocultural innovation and sustainable development. The idea that local communities express from the beginning what is the impact they expect from the project: what would you like to see achieved with CULTUR-MONTS; and from here, together with the consortium, determine what are the results to achieve and the best tools to achieve them.

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Memory and orality laboratories for the safeguarding and enhancement of intangible heritage

Pilot action organised in 5 analysis windows aimed at the experimental impulse of memory laboratories to recover, preserve, value and transmit the intangible heritage linked to mountain cultural landscapes. Knowledge, doings, activities, traditional trades are at critical risk of disappearance in mountain environments due to the strong impact of population ageing, the demographic crisis and the lack of generational renewal in mountain exploitation activities, as well as the loss of intergenerational transmission of all oral heritage that explains legends, collective memories, traditions, names of places, transit roads, folk songs; an intangible human heritage, but indispensable, to understand the cultural and heritage dimension of mountain landscapes and that is irrecoverable once the voices of the senior population are extinguished. The pilot action also focuses on a historical vacuum in relation to the intangible heritage of mountain environments, especially if we talk about pastoralism and transhumance: the invisibility of women in this heritage. The pilot addresses this problem in a clear way with the aim of recovering and claiming the orality, knowledge and feminine practices in the mountain environments of the consortium, which is also the way to dignify the activities of domestic cure and terea that have historically fallen to women and have been underestimated in the whole ethnographic and intangible heritage of agropastoralism and the exploitation of the mountain. Finally, the pilot action allows to define and test a joint methodology deployed through the laboratories that are conceived to be able to give them continuity beyond the project and be easily transferable. It highlights the work in favor of the transmissibility of orality and the testing of mechanisms to reproduce it within the community.

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Inclusive mechanisms for enhancing the heritage of mountain cultural landscapes

Pilot action articulated in 5 analysis windows that make up a territorial transect by different Sudoe mountain landscapes, with diverse geographical and heritage characteristics. The pilot action makes it possible to propose and test various methodological proposals for valorisation, as well as devices for the digitisation of heritage or its virtualisation through 3D models. The pilot windows work complementary problems between them and carry out demonstration actions also cooperatives that aim to evaluate the best solutions for each type of landscape and heritage. Physical signage solutions are compared with virtual formulas, still little extended, but that allow to analyse non-invasive methodologies for the patrimonialisation of cultural landscapes. An important aspect that also addresses this pilot action is the incorporation of technological devices and inclusive museographic supports, which allow to make accessible all the valuable heritage to society as a whole, especially to people with disabilities who are usually without tools to enjoy the cultural heritage under equal conditions, especially if it is outdoors and not in a museum. The pilot action will not only test the most appropriate tools to patrimonialise, but also aims to evaluate the impact of the existence of these inclusive resources on groups with blindness or visual deficit when performing activities of discovery of the landscape, which we perceive mainly by sight.

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Common transnational strategy of the CaS, as the basis for the development of the Local Action Plan.

Joint definition of a transnational strategy of the CaS that is applied in the Sudoe area to preserve the essential values of the roads, promote natural and material and intangible cultural resources, artisanal production and enhance the duration of the authentic and integral destination that guarantees the inclusive, digital and sustainable development of the Caminos to Santiago as a tourist destination inside the Sudoe space. The strategy will be carried out through a collaborative process between partners and territorial stakeholders for the analysis of needs, risks and opportunities linked to the CaS, with the aim of defining common lines of action for the socio-economic development of the area, which will be tested in the pilot project. This common strategy will be continuously monitored once all 5 pilot areas are launched, and will serve as the basis for the definition of a local action plan that will integrate all final information from the different territories.

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Definition of an Action Plan for the Management of CaS in the Sudoe Space

The Action Plan will be based on the overall transnational strategy of the CaS as defined in Action A1.3, and will serve as a model for any Sudoe territory to be able to effectively manage the Caminos to Santiago within its competence. The plan will be defined specifying the strategic lines with concrete actions and expected results, its schedule, the responsible and the metrics and methods of evaluation of progress will be established establishing the indicators to follow, goals and method of measurement. Everything will be summarised in the scorecard of the Action Plan. The areas selected for the pilot foreseen in Actions A3.2 and A3.3 are varied, with common elements and different realities that will provide data with increased value when shared. The results of this pilot will be used for the improvement and correction of the Action Plan: real data from the methods of selection and collection of information of local supply and key actors, development of local Hubs, systems of control and measurement of flows of pilgrims and the operation of stops on the road. They will be integrated into the common action plan for the Sudoe space, reflecting the different realities of the territories.

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Agritourism Development Strategy

The strategy for the development of agrotourism in the Sudoe space includes the strategic conclusions of the implementation of the different pilot experiences planned in Agrotour, as well as the integration and systematisation of the contents produced by the knowledge device, initiated previously. As described in activity 3.2., its development will follow a participatory approach through the involvement of public and private entities that have collaborated from the beginning with the project and that are integrated into the different Advisory Forums. This involvement will be achieved through the collection of written and oral testimonies, as well as the realisation of different thematic focus groups. It will also ensure consistency with the strategies currently in force in the territories participating in Agrotour. The strategy will develop its proposal for transnational intervention in accordance with the following principles: Sustainable development in the social, economic and environmental aspects of the agrotourism sector. Taking advantage of the sector’s tractor potential for the social and economic development of the Sudoe rural areas, as well as the fight against depopulation, ageing and lack of generational renewal in the agricultural sector. Strengthening the interactions between urban and rural environments and contributing to the rebalancing of both contexts. —Valorisation of the enogastronomic heritage of the Sudoe and link to environmental and cultural capital. Improving the profitability of agricultural holdings through the diversification of income and offering value-added services. —Incorporation of digital tools for the improvement of competitiveness and redesign of agrotouristic products. Implementation of dynamic public-private collaboration structures.

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Action plan for the construction of sustainable public-private partnerships

The action plan for the construction of sustainable public-private partnerships will contain the operationalisation of the content of the development strategy of agrotourism in the Sudoe space. In particular, a series of models of public-private collaboration, including the transnational dimension, will be defined collectively, which will give continuity to the models tested at pilot scale during WG2. It will be based on an identification of models and sources of support that will serve to identify the resources (methodological, financial, material or collaboration-based) that can be used to provide continuity to the actions tested at pilot scale. On this basis, each partner will then work with the key public and private actors of the sector in its territory to integrate the results of the project into existing programs or structures or, eventually, in the creation of new models. In the areas in which it is efficient, the possibility will be opened to the construction of transnational public-private partnerships. The action plan resulting from these actions will contain different models of assimilation of results through public-private collaboration, which will serve as an example or reference for other territories interested in replicating the actions of the Agrotour project.

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