My name is Siyasanda Larena, President of Imbizo France and founder of Fashion Force Africa. I am the founder of Montpellier EcoResponsible Creative International Week (MERCI WEEK), a three-day annual event dedicated to sustainable creativity, eco-responsible entrepreneurship, and intercultural collaboration in Montpellier.
I graduated with a Bachelor’s degree in Digital Marketing and Communication (Chef de projet – RNCP36877) from Media School Montpellier, I have strengthened my expertise in brand strategy, digital communication, project management, market research, and digital transformation.
Since founding Fashion Force Africa in 2016, I have led communication and marketing projects from conception to execution. My responsibilities have included strategic planning, stakeholder coordination, budget management, press relations, social media management, and the creation of digital content. Through these experiences, I have developed a strong sense of responsibility, leadership, teamwork, and the ability to manage projects with cultural and social impact.
As President of Imbizo France, I have expanded this vision by creating MERCI WEEK — Montpellier EcoResponsible Creative International Week — an initiative designed to position Montpellier as a hub for sustainable and innovative creative industries. The project brings together local and expat creatives, entrepreneurs, and cultural actors to foster dialogue, knowledge-sharing, and eco-responsible solutions.
Bilingual in English and French, with strong intercultural sensitivity, I am proficient in digital tools including WordPress, Wix, Figma, and Adobe Suite. Dynamic, organized, and creative, I am committed to contributing my skills to initiatives that promote cultural innovation, sustainability, and inclusive territorial development, particularly within the vibrant ecosystem of the City of Montpellier.